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The
best-laid plans are valueless until you know how you are supposed
to use them. The Golf Business is one of many parts. Agronomy, Golf
Car Fleet Management, Merchandising, Food & Beverage,
Hospitality, Tournament Management, etc. The market place today is
demanding. To be successful in golf today presentation is the key
to a success formula in golf course
operations.
Presentation breaks down into three main categories:
1) What
the customer sees,
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2) What the customer hears and
3) What the
customer feels. When we place working capital in the appropriate
amounts with correct goals for these categories success is
achieved. I know this is true because I have done it several
times.
Creating a team that provides unparalleled
service, will be what it takes to set your facility apart and
create repeat customers.
Understanding your market and their needs is a
major component to creating a financially profitable and growing
golf operation.
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